At Ethical Strategies, public relations management and consulting skills, government advisory experience and award winning journalism come together in a unique combination of professional capabilities.
John Morton
Managing Director
John is one of Australia’s most experienced healthcare public relations strategists. Having previously managed the country’s largest public relations agency, he established Ethical Strategies in 2007 and plays a hands-on role working across the agency’s key clients. He is a dynamic strategist who is well versed in the intricacy of multi-stakeholder communications.
Rebecca Anable
Group Account Director
Rebecca is a dynamic healthcare communications adviser who joined Ethical Strategies in 2007. She has a deep understanding of the healthcare environment and its interrelated stakeholders. She has managed multi-stakeholder campaigns relating to major clinical trials, new treatment guidelines, access to new medicines and disease awareness.
Houry Mayissian
Account Director
Houry is a talented and experienced writer and a public relations adviser who has worked in the United Arab Emirates, United States and Australia. She joined Ethical Strategies in 2012 and has been central to the management of the consultancy’s largest client, delivering work across Asia Pacific.
Candice Hitchock
Account Manager
Candice is a dedicated healthcare communications consultant with over 18 years’ experience delivering quality outcomes for not-for-profit, pharmaceutical, biotechnology and medical education organisations. With a skillset including media relations, marketing communications and content creation, Candice has supported the implementation of local and global healthcare communications campaigns.
Laura Minford Ng
Account Manager
Laura is an insightful healthcare communications adviser with a Master of Public Health and experience across the pharmaceutical industry, public health and not-for-profit. Laura’s work has touched on disease awareness, health promotion, patient advocacy and women’s health. She has lived experience of the health system as a patient and carer, which she draws upon to inform her writing.
Max Weber
Account Manager
Max is a creative communicator with a Master of Media Practice degree and extensive experience in journalism and public relations in Australia, the UK and Europe. Prior to Ethical Strategies, Max played a leading role across communications, social media, advocacy and campaigns at Cerebral Palsy Alliance, one of Australia’s leading disability service providers.